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François Bourgault, MBA
Marketing Strategist

The analytical mind

“Any successful marketing strategy requires myriad elements working together in synergy. Sustainable development imperatives, for example, are becoming increasingly essential to our strategic marketing plans. It is often a great challenge to identify all the right ‘pieces’ of a winning solution, and especially to put them all together. Fortunately, I love racking my brain over this kind of puzzle—it motivates me!”

What his colleagues say:
“Both in his somewhat extreme outdoor activities and the various strategy projects he manages, François is a guy who likes a challenge. Whether it’s diving to the shipwrecked Empress of Ireland or climbing Mount Katahdin, nothing seems impossible so long as he is well prepared. He’s driven by the desire to make a significant contribution to clients by guiding them towards simple and effective marketing solutions.”